Winner

Beautiful Web Design in Wordpress

kb33 picked a winning design in their custom wordpress themes contest. For just US$614 they received 26 designs from 9 designers.

I'd read good things about 99designs, but did have some apprehension that a quality design could be produced. Boy was I wrong! There were excellent options from talented designers to choose from. We got a great looking professional design that we couldn't be more happy with.
- Kevin Burke, AmericanBronzing.com

Here’s a peek at the client’s brief

Contest title

Title

Beautiful Web Design in Wordpress

Subtitle

that resonates with Mothers & drives Sales

Background information

Overview

U.S. Mothers with children 9-15 months of age.

Brand Name

AmericanBronzing.com

Brief Summary

Brand Position The original, largest and most-trusted baby shoe bronzing company. Brand Promise From a mother’s most cherished items, we create bronzed keepsakes that last a lifetime with a satisfaction guarantee. Brand Personality Quality, dependability, and the lowest prices. Brand Story A family business founded in 1934 and now run by the grandson of the “Mother of Baby Shoe Bronzing,” American Bronzing is the largest worldwide bronzer having bronzed over 14 million baby shoes. Tag Line Preserving your family's most precious memories. Key words memories, preserved, precious, tiny steps, sentimental, keepsake, remember, love, baby, child, toddler, family, first steps, baby shoes, bronzing, bronze shoe

Content details

Requirements

Objectives Produce a new web site that emotionally resonates with new mothers. Create the best experience for generating a new customer order. Goal Generate an baby shoe bronzing order. Strategies Design an experience that evokes feelings of confidence and trust in American Bronzing. Emphasize ease of use and direct visitors toward placing an order. Present opportunities for visitors to connect with the brand through social media. Mental imagery Appeal to a mother's desire to retain a memory of the time her child learned to walk. Design with curvy lines opposed to sharp angles. Color Choose a color palette reminiscent of the beauties of motherhood & preciousness of childhood. Incorporate bronze (Hex: #CD7F32, RGB: 205, 127, 50), but not too much. Brown should not be a dominant color. Photography Plan for two product shots & one stock photography 'family' shot on the hope page. Shots to have a white background. Web Designs We Like DarasGarden.com – warm and inviting design Parents.com – good color palette & font choices, curvy shapes, navigation CoolMomPicks.com – clean look BabiesOnline.com – nice clean look, but too much green * Note: Site map & navigation provided separately. Deliverables Needed Home page design (Photoshop layered) Template page design (Photoshop layered) HTML code to implement in Wordpress.org installation

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