Entry #6 - Custom wordpress theme design - by Sandblast

Kb33 picked a winning design in their custom wordpress themes contest

For just US$614, they received 26 designs from 9 designers.

I'd read good things about 99designs, but did have some apprehension that a quality design could be produced. Boy was I wrong! There were excellent options from talented designers to choose from. We got a great looking professional design that we couldn't be more happy with. — kb33

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Beautiful Web Design in Wordpress


Custom Wordpress Themes contest

Custom package purchased for US$614

(including 99designs fees)

by kb33

Contest started Wed, 20 Oct 2010 14:27:55 +0000

Last feedback Tue, 02 Nov 2010 21:02:40 +0000

29% of designs have feedback

Client has 1 refund

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer Sandblast !
Brief Overview
Brand Position The original, largest and most-trusted baby shoe bronzing company. Brand Promise From a mother’s most cherished items, we create bronzed keepsakes that last a lifetime with a satisfaction guarantee. Brand Personality Quality, dependability, and the lowest prices. Brand Story A family business founded in 1934 and now run by the grandson of the “Mother of Baby Shoe Bronzing,” American Bronzing is the largest worldwide bronzer having bronzed over 14 million baby shoes. Tag Line Preserving your family's most precious memories. Key words memories, preserved, precious, tiny steps, sentimental, keepsake, remember, love, baby, child, toddler, family, first steps, baby shoes, bronzing, bronze shoe
Brand Name

Target Audience
U.S. Mothers with children 9-15 months of age.
Objectives Produce a new web site that emotionally resonates with new mothers. Create the best experience for generating a new customer order. Goal Generate an baby shoe bronzing order. Strategies Design an experience that evokes feelings of confidence and trust in American Bronzing. Emphasize ease of use and direct visitors toward placing an order. Present opportunities for visitors to connect with the brand through social media. Mental imagery Appeal to a mother's desire to retain a memory of the time her child learned to walk. Design with curvy lines opposed to sharp angles. Color Choose a color palette reminiscent of the beauties of motherhood & preciousness of childhood. Incorporate bronze (Hex: #CD7F32, RGB: 205, 127, 50), but not too much. Brown should not be a dominant color. Photography Plan for two product shots & one stock photography 'family' shot on the hope page. Shots to have a white background. Web Designs We Like – warm and inviting design – good color palette & font choices, curvy shapes, navigation – clean look – nice clean look, but too much green * Note: Site map & navigation provided separately. Deliverables Needed Home page design (Photoshop layered) Template page design (Photoshop layered) HTML code to implement in installation
The winning design will be coded by a 99designs coding partner.
Files attached

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
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    • Western Union
      Charges apply, turnaround in 10 business days